The State of Mobile Video 2018

Europe is the most highly penetrated mobile region in the world, with little room for subscriber growth. According to the GSMA, about 84 percent of Europe’s population subscribes to mobile services, a number forecast to grow, albeit sluggishly, to 86 percent by 2020.

Slowing subscriber growth is, though, being offset by rapid migration to 4G networks. 4G is expected to account for more than 60 percent of the total subs base by 2020 amid growing demand for data and as 4G network coverage increases. Indeed, the number of 4G connections overtook 3G connections in Europe for the first time in 2016. European mobile operator revenue is expected to top €146 billion by the end of 2020, according to the GSMA. By then, mobile technologies and services are expected to generate around €674 billion, or 3.9 percent of Europe’s GDP, as the region experiences strong growth in productivity brought about by continued adoption of M2M (machine-to-machine) technology and the increased digitisation of industry and services.

Globally, mobile data traffic is set to grow tenfold between 2016 and 2022, according to the “Ericsson Mobility Report” of November 2017, with video growing to 75 percent of the mobile data load in that time.

Source: Streaming Media Europe Magazine