Research: Over 55s increasingly watching SVoD

It has taken a while to grab hold, but according to latest research from Ampere Analysis, people aged 55 to 64 are increasingly getting hooked on SVoD services such as Netflix and Amazon.

Ampere Analysis polled 33,000 people with an internet connection across 16 markets to understand how many hours per day a typical person spends watching SVoD. An initial look at the figures suggests that people aged 55 to 64 consume very little SVoD – less than eight minutes per day. By comparison, 18 to 24-year olds watch nearly 40 minutes daily.

Source: Research: Over 55s increasingly watching SVoD

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