55% of US homes subscribe to streaming video service

American consumers’ appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte’s 12th edition of the Digital Media Trends Survey (formerly the Digital Democracy Survey).

The report found that 55 percent of US households now subscribe to at least one video streaming service, a 450 percent increase since 2009.

Source: 55% of US homes subscribe to streaming video service

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