Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group | AdExchanger

Cable conglomerates Comcast, Charter and Cox Communications said Wednesday they will build ad products that extend across their collective footprint. The three are forming a division within NCC Media – a national cable sales group in which they are joint stakeholders – to build data-driven ad products. Comcast’s advanced ads division, Comcast Media 360, is… Continue reading »

Source: Cable Giants Comcast, Charter And Cox To Pool Data And Inventory Under New Advanced TV Group | AdExchanger

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