10% of US broadband households switched, downgraded, or cancelled pay TV in past 12 months

According to Parks Associates, 10% of U.S. broadband households switched providers, downgraded their service, or cancelled pay-TV service in the past 12 months, primarily because of a negative perception of the service value.

Source: 10% of US broadband households switched, downgraded, or cancelled pay TV in past 12 months

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