Demand for TV ads ‘has never been higher,’ and it could give the TV business one last windfall

Streaming is eating TV. Ratings for live, ad-supported show continue to plummet. Netflix is set to make 1,000 original shows and movies this year.

And the TV advertising business is set to have a killer year.

Counterintuitive it may be, but the just-kicked-off TV upfront selling period, that annual spring ritual during which TV networks sell the majority of their ad space, is expected to be robust. That’s in spite of a growing number of Americans ditching scheduled TV watching.

Source: Demand for TV ads ‘has never been higher,’ and it could give the TV business one last windfall

Advertisements