OTT Demand Once Preceded The Supply, But The Tide Has Turned | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Connected TV audiences are growing. And despite reports implying that the demand for connected TV inventory is far greater than the current programmatic supply, that’s not… Continue reading »

Source: OTT Demand Once Preceded The Supply, But The Tide Has Turned | AdExchanger

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