US TV ad revenue up 4% in April

Standard Media Index, the advertising intelligence firm that sources data directly from the major agency holding groups,  has unveiled US advertising revenue figures for April. National TV increased ad revenue 4 per cent in April YOY, with Cable up 6 per cent and Broadcast flat. These figures exclude the NCAA Basketball Final Four Semi-finals, which took place in April last year and in March this year.

Source: US TV ad revenue up 4% in April