PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience | AdExchanger

As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which… Continue reading »

Source: PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience | AdExchanger

Advertisements