Connected TV emerges as advertising’s fastest-growing video segment

Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78% of marketers surveyed plan to buy ad inventory on streaming TV within the next 12 months, according to the latest SteelHouse survey of both brand-side and agency marketing professionals, conducted by independent consulting firm Advertiser Perceptions.

Source: Connected TV emerges as advertising’s fastest-growing video segment

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