Research: World Cup $2.4bn global adspend boost

This year’s FIFA World Cup tournament in Russia will add $2.4 billion (€2.04bn) to the global advertising market, according to new research by advertising firm Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by advertisers that wish to avoid this competitive period.

Source: Research: World Cup $2.4bn global adspend boost

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