Study: SVoDs supplement pay-TV

Three-quarters (76 per cent) of TV content viewers report subscribing to a traditional pay-TV—cable, satellite, or telco—service, down from 86 per cent in 2014, reveals the latest data from Horowitz Research’s State of Pay TV, OTT and SVOD.

According to the study, just 71 per cent of 18-34 year-olds subscribe to a traditional pay-TV service, compared to 75 per cent of 35-49 year-olds and 81 per cent of TV viewers 50+. Although TV viewers are watching more TV content than ever before—the study reveals that TV content viewers report watching an average of 6.5 hours of TV a day—the fact that there are many lower cost services competing for consumers’ video budgets is impacting the perceived cost-benefit ratio of traditional pay-TV.

Source: Study: SVoDs supplement pay-TV

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