In this third part of my ‘cable story’ blog, we’ll get into how to better monetize the pipe.
It’s not a big secret that the video business is being commoditized. Actually, only a third of the serviceable cable homes and businesses in the U.S. are currently paying subscribers for cable video services (US Cable market – Dec 31, 2017), and to add to the equation, the content costs are flying sky-high. As a direct result, revenues and profits are under pressure. Several leading indicators continue to show that this will only intensify in the coming years.