40% US broadband homes have 2 OTT subscriptions

Parks Associates research finds nearly 40 per cent of US broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services.

Source: 40% US broadband homes have 2 OTT subscriptions

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