VAST 4.1: Why Are Changes Needed? | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Tuminello, vice president of solutions and partnerships at Innovid. Believe it or not, video ad standards are almost 10 years old. VAST 2.0 and VPAID 1.0 [PDF] were drafted in 2009 and, generally… Continue reading »

Source: VAST 4.1: Why Are Changes Needed? | AdExchanger

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