Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service

In its latest TV demand report, Parrot Analytics focused on consumers’ propensity to subscribe to streaming video services in Brazil, Italy, the U.K. and the U.S.. Parrot Analytics investigated consumers’ willingness to subscribe to up to four streaming subscription video services.

Source: Parrot Analytics finds 49% of U.S. consumers unwilling to pay for even one streaming service

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