Interactivity? Sorry, I’m watching the football

We’re always being encouraged to get interactive for one reason or another, but what happens when there’s something to watch on TV?

The answer was revealed during Tuesday night’s last 16 tie between England and Columbia.And according to Virgin TV Operations Director, Digital Entertainment, Stephen Featham revealed on social media it’s not much.

Source: Interactivity? Sorry, I’m watching the football

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