Russian OTT cooperation intensifies

Russia’s leading OTT service ivi has begun to sell advertising in the smart TV application for Tvigle, one of its competitors.

Kommersant reports the ivi’s Smart House advertising network already includes the apps of other competitors, including Rutube, Peers.TV and Vintera.TV. It adds that the network, which ivi created in February, already reaches some 20 million users. In the case of Tvigle, its smart TV app has until now reached 2 million viewers or 1 million devices.

Source: Russian OTT cooperation intensifies