‘Consistent Experience’ Is Key To Combining OTT, Linear TV

Ensuring ‘broadcast-quality’ in a streaming world

Collectively, the growing wave of streaming and OTT versions of linear programs has generated a tidal wave of usage, posing challenges to producers and distributors who are hustling to find ways to create a “consistent experience” for audiences who see programs on a variety of devices and via multiple delivery systems.

Source: ‘Consistent Experience’ Is Key To Combining OTT, Linear TV

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