From a footballing perspective, the 2018 World Cup will live long in the memory.
Prior to the final, which will take place two days after this column was written, several countries considered among the favourites, including Germany, Brazil and Argentina, had long departed the stage. Meanwhile, Croatia found itself just 90 minutes away from winning the most coveted prize in football.
For the TV industry, the 2018 World Cup will be remembered as one in which 4K/Ultra HD sports coverage finally came of age. In Central and Eastern Europe, both the host nation Russia and Poland played their part in making the competition available to viewers in the format.