Eurodata: Live sport still rules in non-linear TV age

According to Yassine Berhoun, Sports Director at Eurodata TV Worldwide: “The 2018 FIFA World Cup ended on a climax with France victory in an epic European confrontation against Croatia. This clearly shows once again that even at the age of mobile devices and non-linear viewing , major sports events are the only shows capable of gathering such large audiences in front of a TV set”.

Source: Eurodata: Live sport still rules in non-linear TV age

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