OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos) | AdExchanger

OTT audiences are increasing in volume and engagement, but the channel must still overcome issues related to content discovery, measurement and fill rates. At A&E Networks, OTT’s share of audience is up 150% compared with decreases in engagement across desktop and mobile. At Bloomberg, 30% of its OTT audiences watch for 30 minutes or more… Continue reading »

Source: OTT Audience Growth Is Explosive, But It’s Challenged By Silos (And More Silos) | AdExchanger

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