Disney; it’s direct or die

Disney is the ultimate media brand and a genuine giant that is determined to be ever bigger with the takeover of 21C Fox. And many parts of the empire are still money machines.

But it was a new and very small part of the group that drew some attention in the results. ESPN Plus is symbolic of the existential threat facing Big Media and its wholly unsurprising failure to thrive is the kind of sign that has driven Disney to commit big to Direct To Consumer with so-called ‘Disneyflix’.

Source: Disney; it’s direct or die

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