TDG: Facebook Watch awareness still poor

Despite the fact that Facebook’s free ad-supported ‘Watch’ on-demand video service launched just over a year ago, the offering continues to face significant challenges regarding feature awareness and use. This is according to research from The Diffusion Group (TDG), which found that half of adult Facebook users have never heard of the free Watch video service, while 24 per cent have heard of it but never used it — despite the fact that Watch is featured on social network’s navigation bar and marketed heavily within the Facebook app.

Source: TDG: Facebook Watch awareness still poor