Data-Driven TV Is More Than Addressable And Connected | AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss, chief technology officer and chief data scientist at Dativa. After decades of planning and measuring TV with only minor iterations of the same fundamental techniques and technologies, marketers now find themselves confronted… Continue reading »

Source: Data-Driven TV Is More Than Addressable And Connected | AdExchanger

Advertisements