FreeWheel: “TV advertising has never been stronger”

FreeWheel, a Comcast Company, has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across STB VoD, OTT, Desktop, Smartphone and Tablets.

The report found that in Q2 2018, the majority of premium, digital video ad views (57 per cent) in the US were delivered to the TV screen versus other digital devices, highlighting the increase of OTT and STB VoD advertising and reinforcing the importance of the “new living room” for advertisers. All devices, however, showed year-over-year increases in ad views, with smartphones showing the most growth (76 per cent).

Source: FreeWheel: “TV advertising has never been stronger”

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