Why are so many operators moving to Android TV? At IBC, Kai-Christian Borchers, managing director of 3 Screen Solutions (3SS), believes that for many, it’s becoming a no-brainer. He ticks off the reasons one by one.
“One is the extreme, cumbersome, headache-generating projects in the past with non-Android TV (boxes),” he explains. “No matter [whose they were] it was a huge pain to bring this thing live. And Android TV is solving that issue by providing out of the box many components to make it much less painful.” This implies less integration, and shorter time-to-market.