First BARB multiscreen audience report finds traditional TV keeping grip

BARB has for the first time begun to report multiscreen TV programme ratings on not just TV sets but also tablets, PCs and smartphones.

The measurement body collects observational data on how people watch television on different devices from a nationally-representative panel of 5,300 UK households. These homes have meters installed that track viewing on TV sets, PCs and tablets.

Source: First BARB multiscreen audience report finds traditional TV keeping grip

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