OTT has changed everything and now 5G is on the way. How can cable operators stay ahead?
Cable has entertained the masses with video packages for decades. But everything has changed. MSOs are now ISPs, first and foremost. High-speed data rules the roost. It has become the enabler to video competition. Over-the-top (OTT) companies have cracked the code and ride virtually free while getting paid for subscriptions and lucrative advertising deals.
How did we get here? Where should we go from here? Which paths should cable operators consider? In this series of three blogs, I will suggest some answers to these questions.