FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution

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Nielsen has announced that FreeWheel and Innovid will integrate its Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both will be able to provide marketers with greater confidence in their digital advertising and content investments.

Source: FreeWheel and Innovid integrate new Nielsen Qualified Ad Audience solution

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