4C Adds Integrations To Make OTT And Linear Inventory More Accessible | AdExchanger

See you later, siloed views. Data science and technology company 4C is hoping its integrations with Freewheel, Telaria and SpotX, unveiled Tuesday, will streamline the buying of over-the-top (OTT) and linear inventory. These partnerships make more OTT and linear inventory accessible within 4C’s platform, Scope, a dashboard that lets ad buyers plan, purchase and measure… Continue reading »

Source: 4C Adds Integrations To Make OTT And Linear Inventory More Accessible | AdExchanger

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