Western European TV revenues will reach $50 billion (€43.4bn) by 2023; up from $39 billion in 2017, according to the Western Europe TV Outlook report from analyst firm Digital TV Research. OTT revenues for TV episodes and movies (including AVoD) will more than double from $10 billion to $23 billion. This will push OTT’s share of the total up from 26 per cent to 46 per cent. Pay-TV revenues will fall by $2 billion over the same period.
Analyst: W Europe TV revs to reach $50bn