DPP: Future of video ads depends on collaboration

The Digital Production Partnership (DPP), the media industry’s international business network, released a new report to its Members today about discussions held by 20 senior leaders at IBC (International Broadcasting Convention) on the future of video advertising. The report explores the challenges to the advertising model around video content as both advertising and video move online, and increasingly to mobile. It concludes that a series of new, collaborative relationships need to be built if the historically close relationship between advertisers and content makers is to be successfully reshaped.

Source: DPP: Future of video ads depends on collaboration

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