Getting Ready For Advanced TV | AdExchanger

TV advertising is in the midst of a major transformation. Video now composes more than half of daily media consumption in the United States. And globally, nearly 765 million people will use a subscription over-the-top (OTT) service at least once per month in 2018 – that’s 10% of the global population and 32% of digital video viewers worldwide.

Source: Getting Ready For Advanced TV | AdExchanger

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