Study: Growing US interest in next-gen TV

In an update to a 2017 national research study, consumers continue to show exceptionally strong interest in the US Next-Gen Television service (also known as ATSC 3.0) that will offer the programming of free live over-the-air TV (such as local news, live sports, programming from ABC, CBS, NBC, Fox and other broadcast networks) and adds improved features that can enhance consumer’s viewing experience.

Source: Study: Growing US interest in next-gen TV

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