Report: AVoD spend to double in next 5 years

Ad-funded VoD (AVoD) is outpacing other paid media with spend set to double to $47 billion (€41.2bn) by 2023 worldwide, according to WARC’s latest Global Ad Trends report.

More broadly, both consumer and advertiser investment in OTT platforms is rising: globally, spend is projected to reach $129.3 billion in the next five years.

Source: Report: AVoD spend to double in next 5 years

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