Analyst: Paid OTT seen as pay-TV substitute

Video OTT and pay-TV research from analyst firm Parks Associates shows that consumer perception of a poor value proposition in pay-TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10 per cent of switchers or cord shavers plan to use paid OTT services as a substitute or alternative for pay-TV.

Source: Analyst: Paid OTT seen as pay-TV substitute

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