UK less in favour of VR/AR and digital ads than US

Research from Matrix Solutions has revealed one in four UK consumers are annoyed that brands and media companies are injecting ads into originally produced VR and AR content, compared to one in five US consumers. Research also revealed UK consumers are more indifferent to advertising in AR or VR than American consumers, with over half (53 per cent) of UK respondents indifferent compared to just over one third (38 per cent) in the US, suggesting advertisers need to do more to get UK audiences engaged in VR/AR.

Source: UK less in favour of VR/AR and digital ads than US

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