Report: US TV maintains YoY revenue

Standard Media Index (SMI), a source for ad pricing and revenue data, has unveiled US television figures for the 2017-18 Broadcast Season.

This month marks the start of the company’s updated version of our AccuTV product. With this advancement, SMI says it is expanding coverage and improving accuracy through a new relationship with Nielsen Ad Intel. Using SMI’s real prices paid on spots and combining with Nielsen Ad Intel occurrence data, SMI models out 100 per cent of spots in the TV marketplace across 125+ networks. This development brings the addition of 50 networks, the inclusion and breakout of Promo/PSA ads, and enhanced pricing methodology at the telecast level.

Source: Report: US TV maintains YoY revenue

Advertisements