Eight reasons why people watch TV and live the most popular for all but one

A study from Thinkbox has revealed why different forms of TV and video co-exist and that there are fundamentally only a small number of reasons for why we watch.

The Age of Television study was conducted by research and strategy consultancy MTM and was based on a qualitative analysis of 150 days of TV and video viewing filmed through camera glasses worn by 30 people, and a quantitative study of 6,000 people in the UK. It attempted to discover explained the different reasons why people watch live and on-demand TV — both from broadcasters and subscription services like Netflix— and also revealed why people use online video platforms like YouTube.

Source: Eight reasons why people watch TV and live the most popular for all but one

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