Nielsen expands Dynamic Ad Insertion pilot

Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network.

Global semiconductor company MediaTek, currently powering more than 50 per cent of Smart TVs, will bring advanced DAI to its Smart TV platform for the first time. A+E Networks is joining CBS, as revealed in May 2018, to begin replacing advertisements in live linear programming on select networks.

Source: Nielsen expands Dynamic Ad Insertion pilot

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