Yospace claims breakthrough in reducing OTT ad load

Yospace says that it has demonstrated how a reduction in ad load combined with addressable advertising offers a viable model for OTT broadcasters in the space.

The developed its Non-Linear Startover (NLSO) technology has been developed in anticipation of a growing need among broadcasters to consider reducing ad load to improve viewer engagement, particularly among those viewers of the “internet-first” millennial generation, while also delivering ad revenues.

Source: Yospace claims breakthrough in reducing OTT ad load

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