4K TV ‘Will become the norm’ – but owners want more content | YouGov

With 18% of the public now owning a 4K TV, YouGov has conducted two separate online focus groups (8-10 participants per group), in order to discuss people’s views of the technology in greater depth.

One focus group featured 4K TV owners and the second featured prospective owners (those looking to buy a 4K TV in the next 12 months). Both groups contained of a mix of gender, social grade, region, working status, income, reasons for wanting a 4K TV, and the type of 4K content they are interested in.

Source: 4K TV ‘Will become the norm’ – but owners want more content | YouGov

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