Mediaset: FTA in Spain ‘not dead’

Mediaset’s Spanish business (Mediaset España Comunicación) is of the view that traditional broadcast TV is far from dead in Spain. A report from investment bank Berenberg on Mediaset Spain, following the company’s presentation at the bank’s European Conference, stressed that the broadcaster’s key message was that, while TV may not be growing, it is certainly not as bad as the market would seem to be assuming. “Consumption of linear TV is declining gradually, but not at a precipitous rate and reach remains very high, allowing broadcasters to continue to offer mass audiences to advertisers, something which differentiates the medium from online, where fragmentation is much greater,” said the bank’s Sarah Simon.

Source: Mediaset: FTA in Spain ‘not dead’