Online video viewers remain frustrated by streaming experiences

Despite the surging worldwide growth and popularity of mobile streaming content and apps, viewers remain frustrated by their experiences, according to Penthera.

Globally, 89% of the respondents streamed TV shows and movies on their mobile devices. Unfortunately, 88% experience some level of frustration while streaming video, stemming from the video taking too long to start up, buffering, annoying advertisements, increased monthly data costs, and public Wi-Fi issues. Penthera believes that these persistent frustrations could spell bad news for streaming video providers, because the cause viewers to close their apps and try again later (47%), explore other apps for their streaming needs (25%) and completely stop using of an app (20%) — even if the issue is not the app or video provider’s fault.

Source: Online video viewers remain frustrated by streaming experiences

Advertisements