Majority of Twitch Esports Viewers Use Platform Every Day, Nielsen Report Shows | AdExchanger

A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on them.

The 2018 Nielsen Esports Fan Insights report includes behavior data from hundreds of esports gamers collected over the last year. These fans watched and participated in games like “League of Legends,” “Overwatch League,” “Fortnite” and more.

Source: Majority of Twitch Esports Viewers Use Platform Every Day, Nielsen Report Shows | AdExchanger

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