Report: Addressable TV ‘next stage of evolution’

Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a new WARC report.

The latest Global Advertising Trends study states TV is at a crossroads, noting that daily time spent viewing this channel was down four minutes in the first half of the year but advertiser demand remains strong.

Source: Report: Addressable TV ‘next stage of evolution’

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