OTT Video Business Needs More Relevance: Accenture

Study finds 30 percent of consumers would pay to remove ads.

For a new business that most media companies see as an opportunity, the over-the-top market already has a problem, according to a new report from Accenture.

Accenture’s new report, Reshape to Relevance, finds that as technology gives consumers more choice, being relevant is of paramount importance, and yet, the global OTT has “a relevance problem,” the consultant said.

Source: OTT Video Business Needs More Relevance: Accenture

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