Personalisation leads directly to churn reduction

Video service providers that personalise search and recommendations saw a 140% increase in audience retention over six months, according to research from TiVo.

According to data pulled from TiVo’s its Personalised Content Discovery Platform (PCD), churn is directly related to long-term audience retention. For example, if users are presented with personalised video-on-demand (VOD) titles that align with their most engaged consumption patterns, they are less likely to churn over time.

Source: Personalisation leads directly to churn reduction

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